Welcome to
Race for Design Limited

Creative Design & Product Development Studio

About Me

Business Services

Creative Design & Product Development Studio. Servicing Retail, Commercial, Industrial and Contract Markets in Home Furnishings/Textiles- Bedlinen, Curtains, Blinds, Cushions, Rugs, Throws, Upholstery, Bath Linen, Kitchen & Dining Products, Beach Towels, Filled Products. Apparel - Ladies and Childrenswear. Other Products- Giftware, Wallart, Wallpaper Wrapping Papers/Greetings cards, Pet Products, Melamine, Packaging and POS.

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With a passion for innovative design and a fresh approach, I will breathe new life into your product ranges. Having been employed previously as Design Manager at John Lewis and Shop Direct I  have an invaluable  wealth of customer insight, retail experience and product knowledge with a commercial eye. Additionally I have worked in other market sectors including Commercial and Contract, such as at British Ceramic Tile where I was Creative Manager. I'm highly motivated, resourceful and have a proven track record of large scale success, this is backed by my strong product background built up over 20 years in the Textiles business. Commercially aware and a high performer, I have the ability to analyse markets and develop opportunities to new avenues.

Fully knowledgeable in the design and development of Plain dye and Printed fabrics (all methods), Woven fabrics (Jacquards, Dobby, Yarn dye, Piece dye), Embroidery techniques and Finishing processes.

I've worked with high street retailers with a variety of products including John Lewis, Debenhams, Next, Shop Direct, HOF, B & M, Primark, Wilko, The Range, Dunelm, Express Gifts, Boots, Pets at Home, B & Q, Homebase, Tesco, Asda, Matalan, Victoria Plumb, Grattans, Sainsburys, Bensons for Beds, Argos, H & M, New Look, Boyes, to name a few.

Additionally Ive worked Commercially and can provide more details on request.


Trend & Design Directions, Mood Boards, Designs and Artworks, Product Development, Repeats, Colour Separation and Cleaning, Branding, Customer Profiling and Analysis, Bodymapping and Layouts, Packaging/POS design and developments. Critical paths and product approvals (red/gold seals), Factory visits and  reports, Trade Fair analysis and reports (Canton Fair, Heimtextile etc). Finishings, yarn, trims, and printing methods, recommendations and advice. 

Artworks can produced by CAD or hand drawn as desired.

Please do not hesitate to contact me for a free consultation and to see examples of my work.


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We love our customers, so feel free to visit during normal business hours.

Race for Design Limited




09:00 – 17:00


09:00 – 17:00


09:00 – 17:00


09:00 – 17:00


09:00 – 17:00